Previewing This Year's Big Game Ads
By: Michael C. Fehn
Updated: January 30, 2013
The action on the field isn't the only attraction on Big Game day. Fans will also be tuning in for the halftime show, as well as the commercials, which some might say, can make or break a Big Game telecast. So, what's in store for this year's group of ads? Click on the video player to see what Simon School of Business Executive Professor of Marketing George Cook has to say about them.
