The company reformulated their Rice Krispies cereals to include more Vitamin A, B, C and E and rolled out the new banners in July.

Some questioned the banners, saying parents need accurate health information during this time when swine flu is a concern.

Kellogg says they have made this change given the public attention to swine flu.

A company spokeswoman said they reformulated their cereal in response to consumer's desire for improved nutrition.