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Super Bowl An Economic Touchdown

By: VERTEXNews/Newsroom Solutions
Updated: February 5, 2012
The National Retail Federation expects Super Bowl 46 to be a touchdown, adding about eleven-billion dollars to the economy.

The group says the average game-watcher will spend or has already spent about $64 on related merchandise, apparel and snacks.

That's up about five-percent from last year.

The big game is expected to draw a record television audience of 173-million people.

The NFL's Super Bowl matchup between the New York Giants and New England Patriots gets underway later today at Lucas Oil Stadium in Indianapolis.

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