A company in Rockford, IL makes sure the shelves are filled with shirts.
Guerilla Graffix is busy printing, packing and making sure that Super Bowl champion t-shirts are ready-to-wear for thousands of fans.
"It's primarily putting 30 to 40 to 50 thousand units in a 24 hour span in order to get out to major retailers."
it makes for a hectic February. The official NFL Super Bowl t-shirt printer's workload is so heavy, they have to call in extra workers.
"We usually bring in about 20-25 extra people that are not here throughout every single day of operation."
Plant leaders say it's exciting. A special contract with Reebok and Nike gives them the opportunity to participate in The Big Game each year.
As soon as the game is over, workers hit the line to ship shirts through the night and early Monday.
"It's a perk that we get to do that we're involved in a huge event every year."
And no matter who you're rooting for, Guerilla Graffix already has loads of shirts waiting for both teams. But the shop manager secretely hopes one team pulls through.
"All you can say at this point is go Giants, even though I'm not a fan, this year i am."