The campaign to pass the $139 million bond referendum has broad-based community support.
There is no organized opposition, yet backers mounted an aggressive advertising campaign anyway. Supporters realized that selling any school bond in a community with economic problems and a high unemployment rate would be a tough task.
Not passing the referendum would lower taxes for residents. The 'Better Schools, Brighter Future' campaign pushes the message of the need for the community to invest in its children and public schools.
Community organizations and businesses were recruited to help support the referendum. The efforts were led by Bill Gorski, President and CEO of SwedishAmerican Health System.
The bond referendum covers the first phase of a long-term plan to upgrade Rockford Schools.